The importance of membership mapping

Membership organizations face many challenges in today’s world. Some of these are unique, whilst some are more generic. Image Credit Membership organizations are increasingly prevalent. It is estimated that there are in excess of 8,000 such organizations/associations in the United Kingdom, with as many as 50,000 in the EU. Having the right IT systems in place is crucial to the success of any organization, but membership management systems, in particular, can make a huge difference. At every point of your member’s journey, you want to be able to provide them…

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Common website mistakes for small businesses to avoid

When it comes to building a business website, you want to make sure your budget is used wisely and achieves maximum return on investment. With that in mind, we take a look at some of the most common website mistakes that SMEs tend to make, and ways to avoid them. Not having a fit for purpose website This is the ultimate mistake and typically occurs when insufficient thought is put into the planning stage and the site’s objectives aren’t first established. How can you know if your site is doing…

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